Cafe
Barcart
How can the Cafe brand user entertain beyond the kitchen?
The User: Amanda the Style Steward
Is female, married/cohabitating, and high income.
She is Proud and busy, cares about design and aesthetic and wants the perfect home
Project constrains
Fit the existing Cafe beverage center
Improve current bar cart ergonomics
Maximize working and display area
What are her current entertainment options beyond the kitchen?
Most bar carts on the market don’t meet Amanda’s needs for entertaining beyond the kitchen,
they’re either minimal and purely decorative, or overly robust, feature-heavy, and industrial in style.
Comfortable and effective
broom
Comfortable and effective
broom
User research and User journey insights
Amanda needs a bar cart that:
1.Allows for maximum display and style.
2. Has a work surface to curate drinks while being with guests.
3. Incorporate her bev. center and ice maker
“Visually compelling and intriguing enough to attract attention and encourage people to approach and grab a drink.”
“Enough height between the shelves for bottles”
“Has to fit the existing Cafe beverage center”
“Has to be high enough to mix drinks”
“Open enough for decoration and personalization”
“Separation of working area and pick up area”
Understanding dimensions
Ice maker in the bottom or the top?
What will we do to cover the back of the devices?
Tall enough to to be able to chop garnished and mix drinks?
What’s the ideal shelf height and spacing to fit both bottles and small appliances?
CAD Ideation and concept selection
Through multiple iterations exploring whether to leave the beverage center exposed, side-oriented, full-size, or half-sized, we landed on a solution that fully integrates it into the form. This approach balances functionality and aesthetics by incorporating a side panel that allows for personalization, while still providing space for a small appliance. The result feels durable, structured, and intentional, enhancing the user’s environment rather than cluttering it.
