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Thesis
20 weeks
How might we help food allergy sufferers feel confident eating?
"I packed my EpiPen, and read
the labels, but it wasn’t enough."
“Every three minutes, a food allergy reaction sends someone to the emergency room”
About 32 million people have food allergies in the U.S
Millenials & Gen z
Boomers & Gen x
US population
Target audience
Millenials & Gen z
fless
Fearless Eating
Brand attributes
Reliable
Personal
Precise
1
3
2
Visual design language
1
Waved
Texture
For better gripping when picking it up from a table
2
Nested
Circle
That frames action buttons while keeping a clear silhouette
3
Pill
Corner
Creating a touch point without making the shape feel incomplete when it is in use
L: 17cm H: 4cm W: 9cm
Market Research
Allergy amulet
Nima
The Competiors
-
Only identify one allergen
-
Limited testing
-
Create an awkward moment
But the user needs:
-
Multiple allergen identifications
-
Unlimited testing
-
Discrete pick-up
“I am allergic to scallops, but I also avoid all shellfish”
“I carry my EpiPen with me everywhere but I am very cautious with my decisions so I don’t have to use it”
“My boyfriend is the one that asks the waitress about allergens because I don’t like to call the attention”
How will the technology affect the form factor?
+
--
Lateral flow devices
Used in: Nima - Pregnancy tests
Molecular imprinting
Used in: Allergy amulet
UV/VIS/NIR Spectroscopy
Used in: Food Laboratories
Technology Research
Prototyping and Ideation
Testing:
Intuitiveness, comfort and stability
User Insights
Most intuitive and Familiar
Most comfortable
Most Stable
What did the users feel about these forms when testing?
Insights taken from the second round of prototyping and user testing
Technical confidence and Trust
Portable
Stable, Discrete and Durable
Co - creation
Technical confidence and Trust
Portable
Stable, Discrete and Durable
Co - creation
Stable, discrete and durable like an Eyeglasses case
Portable like an small umbrella that would fit on my purse
Technical and trustworthy like a credit card reader
What shape could be discrete, portable and trustworthy?
Stable, Discrete and Durable
Technical confidence and Trust
Stable, Discrete and Durable
Part breakdown
0. Detector
1. Detector inlet valve/sample chamber
2. Monochromator Grating
3. Cuvette
4. Beam-splitter system
5. NIR LED
6. Motor
7. Blender
8. Battery 4,000 mAh
9. Main PCB
10. Secondary PCB
Production CE: $500
0
7
6
3
5
4
2
1
8
9
10
Benchmark
Nima
Refills
Multiple
identification
Upgrades
Price
Yes
No
No
3000
CE per year
Allergy Amulet
Yes
No
No
1680
CE per year
Epipen
Yes
No
No
700
Fless
No
Yes
Yes
2000
Per use
One time
CMF
Injection molded ABS
Pantone 9542 U
Primary color
Pantone 7492 C
Secondary color
Pantone 7491 U
Accent color
User manual while onboarding the app
Check and customize your device settings
Product ecosystem possibilities
Main product
Millennials
& Gen z
No phone needed
incorporated screen
Secondary
Brand loyalty:
fless community tab
Boomers
& Gen X
Secondary
More compact
and portable
Generation
Alpha
Customizable Options
That adapt to your needs
check your food scans in the home tab.
Click to see what was exactly on each sample.
You can also track your saved restaurants
And finally locate
closest ones.
Product Life cycle
fless is compromised to be with you always, if something is wrong let us know and we will have you covered.
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