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Profile 
Pocket handle

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How might we

Make a pocket handle exciting!

- Paul Haney

How are our competitors executing pocket handles?

  • Very symmetrical outside

  • But curvilinear insides

  • Aerodynamic effect

  • Plastic caps

  • No pattern usage

Incorporating the brand VBL

1. Profile gradient

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2. Deadfront UI

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3. Hash pattern

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Ideation

C

D

A

F

E

B

Feedback:

  • Asymmetry is not well received by users

  • A and B are a good direction to keep exploring

  • How would they look in side-by-side fridges?

What pocket design works best with the pass through handles?

What pocket design is more engaging/fun for the user?

How easily can it be changed?

How would they look in side-by-side fridges?

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Manufacturing

Space for the Insulating foam is key for design feasibility

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Selected designs

Deciding factors:
Feasability, Cost and Manufacturability

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Hash pattern at the touch point + angled/deadfront are the most desireable

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How would they look in a family of products

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Human Factors

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A

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B

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C

1:1 models

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