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Collaboration
The brand
Taken from research that the client provided
There is a gap to engage with the consumers on emotional and environmental associations
Winson and Newton has always been recognized for their innovation
The User
Crafter/Hobbyists
Willing to pay more for sustainable brands
Likes to keep their tools organized
Wants to feel confident while using the product
Pointed cap is hard to pull
Current marker pain points
We disassembled the marker and its competitors to identify pain points and uncover opportunities for improvement
Caps are not stackable
No refillable options
Cap interior can damage the marker nibs
Proof of concept
Refillable marker concept
Perfume atomizer technology
Refilling system that connects with the transorb
Transorb
Lid with dips for
easier opening
This concept extends the life of the marker, using the existing refillable technology of perfume atomizers making it a sustainable marker option.
Refillable Marker
Color labeling on both sides for better organization
Recycled PP or HDPE
"2 of every 3 consumers are willing to pay more for sustainable brands."
Taken from the research provided by the client
Stackable caps which wasn't possible with existing design
Soft edge to eliminate the risk of nib damage.
Refills share the same dimensions with the markers, enabling packaging reuse and minimizing waste
How can it be a sustainable marker without sustainable packing?
Opportunity
Fill the gap to engage with the consumers on emotional and environmental associations especially in store interactions
Proof of concept
With my friend Sebastian Wernli we prototyped this packaging concept using paper-pulp to make sure it could be manufactured.
During user testing, users kept touching the surface of this biodegradable material. Showing us that paper-pulp engages the consumer not only through sustainability but emotionally.
How can it be a sustainable marker without sustainable packing?
Opportunity
Fill the gap to engage with the consumers on emotional and environmental associations especially in store interactions
Disposable packaging
"Innovation contributes to one-third of an artist's average spending'
Taken from the research provided by the client
The paper-pulp texture will call the attention of the user and stand out from the other packages that are made from disposable one time use plastic
Clear window for marker visibility
Paper-pulp
Scalable design
Recyclable sticker
How might we keep the customer engaged while creating brand loyalty?
Based on the insight from our primary research
"Customers prefer markers that are easy to organize, that why they choose Copic"
With some extra time, I would have explored different marker shapes other than the classic barrel that might improve the refilling system manufacturing. I would also make more refined packaging prototypes to evaluate the in-store reactions of users.
What would I improve?
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