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Vigneto

Dezeen x Samsung Out of the Box Competition

The project objective was to design innovative new objects for the home that can be made by repurposing cardboard TV packaging.

Samsung's Eco-Package aims to reduce waste by providing customers with a way to repurpose its television packaging into new household items.

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Samsug deezen competiton

The design concept has to work for the packaging of  The Serif, The Frame and The Sero televisions.

Team Research

Purpose

- Investigate current and potential customers in their homes (Gen Z).

- Understand their lifestyle and personal values based on their living environment. 

- Also current beliefs and behaviors, and what they might benefit from.

Objective

1. Existent Customers (either of the Lifestyle TV series or similar TVs)

2. Potential Customers A (who care about sustainability)

3. Potential Customers B (who do not care about sustainability)

4. Target Group (Gen Z, Millennials)

Subjects

1. Existent Customers (either of the Lifestyle TV series or similar TVs)

2. Potential Customers A (who care about sustainability)

3. Potential Customers B (who do not care about sustainability)

4. Target Group (Gen Z, Millennials)

Research methods

Surveys 

Interviews

Cultural probes

Observations 

Artifact Analysis 

Personas

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Design Targets

1. Create a product that suits the modern lifestyle of the customers.

2. Create a product that will take less than 1h to build and requires simple tools.

3. Create a durable product that serves a purpose and enhances the atmosphere.

How might we...

keep a low number of small pieces in the design so that the user can easily construct it?

increase the durability of the product so it can be used better/longer?

limit the assembling process to no more than 1 hour so it remains a joyful experience for the user?

create a desirable product according to the lifestyle of the customer?

create an understandable construction process for the user?

Individual product development

Finalized Product

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