
Vigneto
Dezeen x Samsung Out of the Box Competition
The project objective was to design innovative new objects for the home that can be made by repurposing cardboard TV packaging.
Samsung's Eco-Package aims to reduce waste by providing customers with a way to repurpose its television packaging into new household items.


The design concept has to work for the packaging of The Serif, The Frame and The Sero televisions.
Team Research
Purpose
- Investigate current and potential customers in their homes (Gen Z).
- Understand their lifestyle and personal values based on their living environment.
- Also current beliefs and behaviors, and what they might benefit from.
Objective
1. Existent Customers (either of the Lifestyle TV series or similar TVs)
2. Potential Customers A (who care about sustainability)
3. Potential Customers B (who do not care about sustainability)
4. Target Group (Gen Z, Millennials)
Subjects
1. Existent Customers (either of the Lifestyle TV series or similar TVs)
2. Potential Customers A (who care about sustainability)
3. Potential Customers B (who do not care about sustainability)
4. Target Group (Gen Z, Millennials)
Research methods
Surveys
Interviews
Cultural probes
Observations
Artifact Analysis
Personas



Design Targets
1. Create a product that suits the modern lifestyle of the customers.
2. Create a product that will take less than 1h to build and requires simple tools.
3. Create a durable product that serves a purpose and enhances the atmosphere.
How might we...
keep a low number of small pieces in the design so that the user can easily construct it?
increase the durability of the product so it can be used better/longer?
limit the assembling process to no more than 1 hour so it remains a joyful experience for the user?
create a desirable product according to the lifestyle of the customer?
create an understandable construction process for the user?
Individual product development

Finalized Product



