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COLLABORATION
10 weeks


Colart teamed up with SCADpro over a 10 week period to produce innovative and sustainable marker and packaging solutions.
Research
Ideation
Prototyping
Final concept
Primary - Done in groups
Secondary - Provided by the company
Done individually and
discussed in groups
Marker - Individually
Packaging - Developed with Sebastian Wernli
Done Individually
The challenge

Emotionally engage creative, socially conscious, and eco-friendly Crafter/Hobbyists

Providing more sustainable
marker solutions

In North America
Pointed cap is hard to pull
Current marker pain points
We tear down the marker and its competition to understand its painpoints.

Caps are not stackable
No refillable options
The brand
Taken from research that the client provided

There is a gap to engage with the consumers on emotional and environmental associations
Cap interior can damage the marker nibs

Winson and Newton has always been recognized for their innovation
The user


Crafter/Hobbyists
Willing to pay more for sustainable brands

Likes to keep their tools organized

Wants to feel confident while using the product
Ideation
Sustainability
Organization
Emotional engagement
Marker



Proof of concept
Refillable marker concept

Perfume atomizer technology
The modern refillable marker

Refilling system that connects with the transorb
Transorb
Recycled PP or HDPE


This concept extends the life of the marker, using the existing refillable technology of perfume atomizers making it a sustainable marker option.
"2 of every 3 consumers are willing to pay more for sustainable brands."
Taken from the research provided by the client

Stackable caps

Soft edge to eliminate the risk of nib damage.

Bleed proof refill
Ink visibility
Ink pod has the size of the marker
How can it be a sustainable marker without sustainable packing?
Ideation
Packaging
Sustainability
Organization
Emotional engagement






Proof of concept
Refillable marker concept
With my teammate Sebastian Wernli we prototyped this packaging concept using paper -pulp to make sure it could be manufactured.
During user testing, users kept touching the surface of this biodegradable material.
Showing us that paper-pulp engages the consumer not only through sustainability but emotionally.
Disposable packaging

"Innovation contributes to one-third of an artist's average spending'
Taken from the research provided by the client

The paper-pulp texture will call the attention of the user and stand out from the other packages that are made from disposable one time use plastic

Clear window for marker visibility
Paper-pulp
Scalable design
Recyclable sticker

How might we keep the customer engaged
while creating brand loyalty?
Marker app
Based on the insight from our primary research
"Customers prefer marker that are easy to organize"
With some extra time, I would have explored different marker shapes other than the classic barrel that might improve the refilling system manufacturing. I would also make more refined packaging prototypes to evaluate the in-store reactions of users.
What would I improve?
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