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Amet

Optimizing the commuting experience

10 WEEKS

Problem

The current Transportation methods are not satisfying all the user’s needs while commuting.

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  • An office worker in London that spends 2 hours commuting to work daily.

  • Moved out of the city in order to have a better quality of life.

  • When she uses her car she gets really stressed thinking about the time she lost while driving in traffic.

  • When she uses public transportation she dislikes the lack of privacy and comfort to be productive.

Meet Chris
User persona

How might we create a commuting space that gives to the user the benefits of both public and private transportation?

Research

"56% of Americans plan to move in 2021, compared to just 35% that moved in 2020. Due to the shifting economy, rise in remote work opportunities, and desire to relocate to less densely populated areas, more than one in five Americans have either moved during the pandemic or knows someone who did." - Extraspace blog (storage company)

"Lockdown and rise of remote working has caused many to make switch from metropolitan life" - Amelia Hill in The Guardian

Example: Bicester, UK

One-way trip and costs 43 dollars per trip. This demonstrates that the user is willing to pay a high price for an average commute showing an opportunity to improve the average commute and provide a space that gives to the user the benefits of both public and private transportation.

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Insight

People are moving out of the cities to get a better quality of life and they are paying higher prices when it comes to commuting

But what are users doing while they commute?

Based on user observation

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Sitting

  • No secure place to store backpacks

  • Bending  to the front 

  • arm resting on the knee

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Eating

  • No place to put their food nor their belongings

  • They have to make strange positions to keep. everything in place 

  • One hand holding food and the other hand using the fork

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Sleeping

  • Strained neck

  • Head tilts to the sides

  • Very frequent when the passenger is towards a wall or window.

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Working

  • Tablets and computers used in the ride

  • Curved spine to see the screen

  • No connectivity, they are dependent on the battery of their devices.

Surveys and interviews ---

Interested in the full research?

Users needs  ---

Based on primary research

  • More space

  • Less noise

  • Storage availability

  • Ergonomic seats

  • Better connectivity

  • Private space

  • Cleaner environment

  • Safer enviroment, keeping the user informed

Conclusion ---

Users want to have a commuting experience that is comfortable, convenient and safe 

Comfort: being able to relax, sleep, to feel clean, cozy, and spacious.

Convenience: Customizable, accessible, user-friendly.

Safety:Being able to take out your belongings without worrying, feeling protected, familiar, and being informed about current situations.

Ideation

Solution

AMET --

Automated Modular Efficient Transportation

Modular train cabin that provides to the user the best of both public and private transportation.

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Chris downloaded the train app and she saw the new cabin available: AMET. It offers the privacy and comfort she has in her car plus the convenience and safety of not having to drive. 

Select a layout according to your needs.

Chris selected the productive layout to use the most out of her time!

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When the layout is selected the modular cabin adapts and creates the layout accordingly.

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For maximum personalization, the users can customize lighting, temperature, seat height, and other features inside the cabin to maximize their commuting experience.

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Top storage

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Cabin overview

Wireless chargers

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Hidden vacuum

The system will be active when there are no users in the cabin in order to avoid loosing objects and creating noise contamination.

Bottom storage

 In order to give the user hand freedom and a place for their belongings, they have storage in the bottom and the top of the cabin.

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Manufacturing

To make sure Amet can be produced its dimensions are based on the Acella train and actually, one Acella train car can fit up to 10 Amet cabins.

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